Greg Rex understands the unique challenges of being an entrepreneur because he’s lived it. Over his 30+ year career building numerous companies, he’s had a rollercoaster ride of successes and a few failures, until he finally cracked the code for creating work-life balance.
Greg has always been passionate about health and fitness–especially surfing, snowboarding and yoga–but at age 37, mid-way through his career, he found himself trapped in the corporate rat race, living on adrenaline, $100,000 in high interest debt, too tired and overworked to take care of himself, and 50 lbs heavier than his optimal weight.
After being laid off at the end of 2001, he took a sabbatical in Costa Rica where he realized he had to simplify his life, make a change, and find a way to earn a living without killing himself working for someone else. He decided he was going to figure out how to find balance and become a “lifestyle entrepreneur.”
From his frustration and failure emerged his life’s calling… to create a system that enabled him to lead a balanced, healthy life focusing on the Trilogy of Healthy body, mind and finances. Things really kicked into gear when Greg partnered with Dr. Wayne Andersen and they set out to transform the health of America. After losing 50 lbs in 10 weeks, Greg went on to help build the coaching model, training structure and company culture of Optavia™ Inc., one of the largest and most successful transformational coaching companies in America and now expanding internationally.
Since then he’s trained over 10,000 health professionals and health coaches, helped over 150,000 clients create optimal health, and helped the company grow to $500 million per year. Optavia™ was named one of the fastest growing companies in America by Fortune and Forbes, and one of the Most Trusted Companies in America by Forbes in 2016 and 2017.
Over the course of his career, Greg has personally worked for and studied with some of the legends of personal and business development, including Tony Robbins, Deepak Chopra, Marshall Thurber, John Assaraf, Dr. Wayne Scott Andersen, and many more.
Greg is the author of STOKED: A Spiritual Journey from Employee to Lifestyle Entrepreneur. He is also a frequent speaker at medical conferences, health conferences, business and personal development conferences throughout North America. He has been interviewed by ABC, CBS, and Fox about his work on health coaching, corporate wellness and work-life balance.
Greg is also the eldest of 5, born and raised in San Diego. He practices yoga, loves snowboarding, surfing, fishing, and anything having to do with the ocean or nature. He is also a world traveler, especially to tropical, world-class surf spots such as Bali, Tahiti and Central America. He studies Shamanism, Animism and he is a “Dendrophile” (A lover of forests and trees) and an environmental activist. Evolving to a “Global Citizen” as his organization expands internationally, Greg currently resides in a mountain home in North Lake Tahoe and also lives part time at the beach in Cardiff, CA.
